That rare kind of c-suite executive: The one that sits next to you.
We support an open, transparent workplace where leaders collaborate with our talented team.

Our Founders


Niraj Shah

Chief Executive Officer, Co-Chairman and Co-Founder

Niraj Shah is the CEO and Co-Chairman of Wayfair. Niraj co-founded Wayfair with Steve Conine in 2002 and the pair rapidly grew the business to become the largest online retailer of home furnishings, housewares and home improvement goods in the U.S., generating $12.2 billion in net revenue for full year 2022. Wayfair has extensive operations in North America and Europe and employs approximately 14,000 people. Wayfair's family of brands include Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional.

Before founding Wayfair, Niraj served as CEO and co-founder of Simplify Mobile, Entrepreneur-in-Residence at Greylock Partners, COO and a member of the board of iXL, and the CEO and co-founder of Spinners, which was sold to iXL in 1998. Niraj has been included in Fortune Magazine's 40 Under 40, and has won the Ernst and Young's Entrepreneur of the Year award.

Niraj is on the board of the Massachusetts Competitive Partnership, the Cornell Tech Council, the MIT Presidential CEO Advisory Board, and the MGH President’s Council. He is a former board member of the Federal Reserve Bank of Boston. Niraj holds a B.S. in engineering from Cornell University.


Steve Conine

Co-Chairman and Co-Founder

Steve Conine is the co-founder and co-chairman of Wayfair, one of the world’s largest destinations for home furnishings, housewares, home improvement goods and more. Steve leads the many innovations that give Wayfair a technological edge in the online retail business - from the development of architecting software systems to leveraging next-generation technologies such as augmented reality and artificial intelligence.

Prior to co-founding Wayfair, Steve co-founded Spinners Incorporated, an IT services firm. Spinners provided custom application development services to Fortune 500 companies including AOL Time Warner, The New York Times, JP Morgan Chase, and Merrill Lynch. Steve was integral to the development of all technology solutions that Spinners created. He led Spinners to revenue and net income growth of 300% per year while maintaining a 30% net income margin. In 1998, Spinners was sold to iXL, a publicly traded global technology consulting firm.

Today, Steve is a member of the Board of Directors at CarGurus, a leading global online automotive marketplace.

In his spare time, Steve is a competitive mountain biker who travels internationally to compete in races. If he's not in a race, he's at home completing another woodworking project – a hobby he's pursued since age 13. In addition to woodworking and mountain biking, Steve enjoys several other outdoor activities including wake boarding, ice carving, stand-up paddle boarding, and flying quad copters.

Steve graduated from Cornell University with a B.S. in Mechanical Engineering.

Executive Leadership


Jon Blotner
Vice President Global Merchandising, Proprietary Brands, and Advertising/Media

Jon Blotner oversees Wayfair's Exclusive Brands and Specialty Retailers (Birch Lane, AllModern, and Joss & Main) as well as its Visual Media, 3D Operations and Technology, Merchandising as a Service, Advertising, and Supplier Acquisition & Onboarding functions. Before joining, Jon served as President of until it was acquired by Berkshire Hathaway in 2016. Prior to Gemvara, Jon worked for Bain & Company in Boston, MA. He holds an M.B.A. from the Harvard Business School and a B.A. from the University of Pennsylvania.


Enrique Colbert
General Counsel

Enrique Colbert serves as the General Counsel of Wayfair. Prior to working at Wayfair, Enrique was General Counsel of Aveksa, Inc., an enterprise software company in Waltham, MA that was acquired by EMC Corporation in 2013. Before Aveksa, Enrique was General Counsel of Blue Cod Technologies, an IT and business process outsourcing and software company located in Marlborough, MA. Enrique began his legal career at the law firm Goodwin Procter in Boston. Enrique earned a B.A. from Dartmouth College and a J.D. from Boston College Law School.


Steve Crusenberry
Vice President, Infrastructure and Platform Engineering

Steve Crusenberry leads our global hybrid cloud infrastructure, platform engineering, and developer experience for Wayfair. In this role, he is responsible to ensure the production infrastructure, cloud, and data technologies are available to our customers and technical teams. Prior to working at Wayfair, Steve held similar roles for two healthcare startup companies, as well as Rackspace and Yahoo.

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Julia Donnelly
Vice President, Head of Finance & Accounting

Julia Donnelly oversees the global Finance team at Wayfair, including Accounting, Financial Operations, Tax, Capital Markets, Investor Relations, Corporate Development, Strategic Operations Finance, Strategic Corporate Finance (FP&A), and Procurement. Since joining in 2016, Julia has guided the maturation of the finance organization, including building critical new functions and improving efficiency as Wayfair has scaled. Prior to Wayfair, Julia was a private equity investor in technology and media companies at Thomas H. Lee Partners in Boston and served on the board of directors at Agencyport Software and iHeartMedia. Julia holds an M.B.A. from Harvard Business School and a B.A. from Stanford University.


Kate Gulliver
Chief Financial Officer and Chief Administrative Officer

Kate is the Chief Financial Officer and Chief Administrative Officer for Wayfair, leading the Finance, Talent, Legal, Real Estate, and Corporate Affairs teams. Kate formerly oversaw the talent organization at Wayfair where she was responsible for global human capital management, including recruiting, organizational design, talent management, talent analytics, compensation, and learning and development.

Prior to leading the talent function, Kate managed the company's Investor Relations team where she drove all communication and relationship development with outside investors, and led the company through its initial public offering (IPO) in 2014. Previously, Kate worked as an investor for nearly five years at Bain Capital, the Boston based private equity firm. She started her career in consulting at McKinsey & Company. Kate holds an M.B.A. from Harvard Business School, and a B.A. from Yale University.

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Sascha Hower
Vice President, Head of Operations in Europe

Sascha serves as Head of Operations in Europe, overseeing Wayfair’s European Operations and Supply Chain function. Sascha has led a number of key initiatives including rolling out Wayfair’s fulfillment centres and setting up our cross-European transportation and delivery network in Europe. Before joining Wayfair, Sascha was a partner at leading consultancy McKinsey. He also previously was the COO at Singapore Post Group and CEO of Quantium Solutions, SingPost's international eCommerce logistics arm. Sascha has a PhD in Corporate Finance and Taxation from the University of Bayreuth.

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Jens Uwe Intat
Vice President and Head of Europe

Jens Uwe is responsible for the growth and performance of the European business and serves on Wayfair’s global Commercial leadership team. Prior to joining Wayfair, he spent five years as an executive leader for Amazon Germany. He also led the international arm of Electronic Arts Inc., a global leader in digital interactive entertainment where he was responsible for publishing and go-to-market strategy including supply chain operations. Throughout his career, Jens Uwe has grown global businesses, developed new market offerings and driven profitability while creating industry-leading customer experiences. He holds a PhD in Corporate Strategy from the University of St. Gallen in Switzerland and a Diploma in Economics and Engineering from the Karlsruhe Institute of Technology in Germany.


Margaret Lawrence
Vice President, Wayfair Professional and Perigold

Margaret oversees Wayfair Professional, which is focused on serving the unique and ongoing needs of our business customers, as well as Perigold, the first-of-its-kind destination for luxury home furnishings and decor. Most recently Margaret was Chief Services Officer at Motus, a SaaS-based expense reimbursement company. Prior to Motus, Margaret was the Chief of Staff for Google's Small and Medium Business organization for the Americas, running strategy and operations for the region. Previously, she led Google's North America SMB Agency teams and the SMB team in Cambridge, MA. Before Google, Margaret was a Partner at Pilot House Ventures, a Boston-based early stage venture capital firm. She led the investment process for and held board seats at a number of early stage technology companies. Margaret began her career in finance, first at Lehman Brothers in investment banking then moved to a small merchant banking firm providing financial advisory services and investing in startups. Margaret earned her BA from Williams College and MBA from Harvard Business School.

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Liza Lefkowski
Vice President, Global Brand, Creative, and Curated Merchandising

Liza Lefkowski leads our North America Promotions, Physical Retail, Catalog and Registry Merchandising teams. Additionally, she oversees our Global Brand Development team and Creative Group, our internal agency that spaces all mediums, channels and brands. Collectively, these teams create and deploy content and curated shopping experiences intended to engage and inspire our customer and to establish our brand as the go-to destination for home. Prior to joining Wayfair, Liza was a Principal in the Private Equity and Retail practices at Bain and Company. She earned her MBA at Harvard Business School and her ScB in Computer Science at Brown University.


Thomas Netzer
Chief Operating Officer

Thomas Netzer is responsible for growing Wayfair’s Service organization, overseeing the CastleGate warehousing business and supply chain functions, and driving forward Wayfair product innovation. Prior to joining Wayfair, Thomas was a partner at McKinsey for 15 years. During his time at the leading management consultancy, he focused on the transportation and infrastructure industries and co-led McKinsey’s global logistics practice. Thomas has a PhD in business and a diploma in business administration from the University of Cologne.


Steve Oblak
Chief Commercial Officer

Steve drives the overall strategy and execution for Wayfair's global retail businesses and oversees Wayfair's Marketing, Brand, Sales, Merchandising, Category Management, and Pricing functions. Steve joined Wayfair in 2009 from River West Brands, where he was on the management team of an early-stage venture focused on acquiring and re-commercializing dormant consumer brands. Steve previously served as a Senior Director at FutureBrand Worldwide. Steve has a B.A. from Hamilton College and an M.B.A. from Northwestern University.


Adam Sinoway
Vice President, Global Head of Category Management

Adam leads the Global Category Management organization for Wayfair. He is also responsible for Wayfair Canada, as well as several other teams that are focused on building tools and technology that support supplier partners and internal Wayfair teams. Prior to his current role, Adam led Wayfair’s Home Improvement business, which he transformed from a fledgling business into what is now a market-leading offering that’s scaling rapidly. Before joining Wayfair in 2013, Adam was part of the New Balance Licensing & Brand Extension team. Adam earned his B.A. from Middlebury College and M.B.A. from Boston University.


Bob Sherwin
Chief Marketing Officer

Bob Sherwin oversees our global Marketing strategy and organization, responsible for growing awareness, activations, revenue, and loyalty for all of our commercial offerings. In addition, Bob oversees our Physical Retail, Consumer Sales, Registry, and Financing businesses. Prior to Wayfair, Bob was a strategy consultant at McKinsey & Co, where he advised a number of clients at Fortune 100 companies. He began his career at IBM's Business Consultant Services, where he worked with federal agencies to improve data infrastructure and operational efficiency by leveraging big data analytics. Bob holds a B.B.A in Finance and Economics from The College of William and Mary, a Masters of Engineering Management from Northwestern's McCormick School of Engineering, and an M.B.A. from Northwestern's Kellogg School of Management.


Fiona Tan
Chief Technology Officer

Fiona Tan is Wayfair’s Chief Technology Officer, and oversees a global innovation team responsible for creating market-leading experiences through its world-class e-commerce platform. Prior to Wayfair, Fiona served as senior vice president of U.S. Technology at Walmart where she was responsible for innovation and engineering execution spanning its site, mobile app and all associate and merchant-facing technology across its e-commerce and stores business in the U.S. Her prior roles at Walmart include senior vice president of Customer Technology and vice president of Engineering. Prior to Walmart, Fiona served in a number of leadership roles at Ariba, where she led a global engineering organization responsible for the strategy, lifecycle, and delivery of the Ariba Commerce Network, as well as TIBCO Software. Fiona has a master’s degree in Computer Science from Stanford and a bachelor’s degree in Computer Science and Engineering from MIT.


Paul Toms
Chief People Officer

Paul Toms oversees the talent organization at Wayfair where he is responsible for leading Wayfair’s overall human resources strategy, including recruiting, organizational design, talent management, talent analytics, compensation, learning and development, and culture and inclusion. Previously, Paul led pricing within Wayfair's merchandising organization, as well as Partner Home, the company's business platform for supplier partners.

A seasoned Wayfair executive, Paul joined the company in 2007, has led various functions, including Business Intelligence and Marketing, and has grown retail concepts from infancy to maturity. Notably, Paul led the founding and launch of Perigold, Wayfair’s retail brand for luxury design. Since 2018, Paul is proud to hold the position of executive sponsor for WayBlack, Wayfair’s employee resource group for employees who identify as Black or of the African diaspora. Paul holds a B.A. in economics from Boston University.